Learn how to build a six-figure live-selling business using the power of real-time e-commerce.
The Live Commerce Playbook was built from real shows, real brands, and real revenue, not theory.
Roger Caneda didn't just study live selling. He built and scaled it.
First, with World Card Traders, Roger built one of the most successful collectible live-selling brands in the industry. With over 31,900 items sold, 6,200+ reviews, and a stellar 4.9-star average rating, the brand generated over $4 million in total live sales on Whatnot, powered entirely by engagement, energy, and trust.
Then, with PixieFinder, Roger applied the same systems to a new vertical, Disney and Loungefly collectibles, and achieved $6,819 in sales with 405 items sold in a single live show, plus over $100,000 in total sales within 60 days of launch.
These real-world results proved the formula works across categories: collectibles, fashion, entertainment, and lifestyle. The Live Commerce Playbook distills those exact systems, the structure, retention tactics, and storytelling methods, into a complete framework for creators, sellers, and brands who want to build their own six-figure live-selling business.
Now it's your turn to learn the systems behind it.
Master the fundamentals of real-time selling and audience engagement.
Build a professional streaming setup without breaking the bank.
Find and curate products that sell like hotcakes on live streams.
Our proven framework for converting viewers into paying customers.
Build a loyal fanbase that keeps coming back for more.
Take your live selling business from thousands to six figures.
"Live selling isn't the future of e-commerce — it's the correction of it." — Roger Caneda
Whether you're a creator, student, entrepreneur, or someone balancing work and dreams — The Live Commerce Playbook helps anyone turn their creativity and time into real income through live selling.
Monetizing live content and building engaged communities
Launching interactive brands with authentic connections
Scaling faster through live selling and real-time engagement
You don't need a studio or a big budget. Start building your own live-selling brand right from your dorm, laptop, or phone — and earn while you grow.
If you've ever said, "I wish I had more time," this is for you. Learn to build a side income through authentic, real-time selling — one show at a time.
No audience? No problem. The Playbook teaches you how to start from zero — step by step, with real examples and structure.
"Roger's playbook completely transformed my approach to live selling. I went from struggling to make $500 a month to consistently hitting $5k+ per stream."— Sarah M., Content Creator
"The strategies in this playbook are pure gold. My conversion rate jumped from 2% to 18% after implementing just the first three modules."— Marcus T., E-commerce Entrepreneur
"Finally, someone who understands live commerce! Roger's insights helped me build a six-figure business in just 8 months."— Jessica R., Brand Owner
Join The Live Commerce Playbook waitlist and get the free guide:
"How I Made $7,000 in One Live Stream."